Challenge: Open the Luxury Home Magazine distributorship in the D.C. market.
Insight: Immediate neighbors influence 80 percent of home sales.
Tactics: We personally connected with the most influential and successful luxury realtors in the area. Then we targeted the subdivisions through direct mail of every home for sale in our magazine.
Results: We gained market share and became the #1 luxury home magazine in the DC area. Our influence helped cut the average sales time for a luxury home in the area from 1 year to 6 months.
Roles: Associate Publisher, Strategist, HR, Sales, and Researcher.