Integrative Medical Center of Santa Barbara

Brand Strategy · Innovation Strategy · Strategic Planning

Challenge: Increase revenue and get out of the red.

Work: We started by doing a full brand and business review, in which we identified inefficiencies in EMR, insurance collection, and profit centers. We had to address these problems before we could do any promotional work, or we would be taking the company into the red further.

We created a medical club, with a 3-tier monthly subscription fee. We also improved the patient intake system and insurance pre-approval processes.

Results: With improved EMR and insurance intake efficiencies, the business was out of the red within months and able to handle a higher volume of new patients. We created a solid foundation for growth and additional promotional work.

Roles: Business, Brand, and Innovation Consultant.