Integrative Medical Center of Santa Barbara

Brand Strategy · Innovation Strategy · Strategic Planning

Challenge: Increase revenue and get out of the red.

Work: Conducted a full brand and business review, in which we identified inefficiencies in EMR, insurance collection, and profit centers.  Our focus turned to solve internal business problems.

We created a medical club, with a 3-tier monthly subscription fee. We also improved the patient intake system and insurance pre-approval processes.

Results: With improved EMR and insurance intake efficiencies, the business was out of the red within months and able to handle a higher volume of new patients. We created a solid foundation for growth and additional promotional work.

Roles: Business, Brand, and Innovation Consultant.