Glebe Handyman

Brand Management · Brand Strategy · Entrepreneur · Innovation Strategy · Strategic Planning

Problem: We identified a gap in the home services market: the space between Saturday chores and a construction company. We also identified a perception of dishonesty and lack of reliability in the home services industry in D.C. and northern Virginia.

Work: We created a service where no job was too small. This freed us to offer new services in the market, like DIY coaching and babyproofing. To solve the perception of dishonesty, we took cues from 1950s handyman services, which prided themselves on honesty and integrity.

Results: The company is known as a customer service company with handyman skills. The company has a good reputation on Yelp and an ever-growing base of word-of-mouth clients.

Roles: Co-Founder, Brand Manager, and Marketing Manager.