Problem: Although access to information has exploded in recent years, it comes with an unexpected side effect: we are remembering less and less of it. This phenomenon is known as the Google Effect.
Solution/work: To counteract the Google Effect, we use retention based formats such as infographics, motion graphics, and data visualization to capture the reader’s attention through deeper interactions with content. Projects include infographic chapter summaries for textbooks, explainer videos for new products, and data visualizations representing environmental data to improve public health.
Roles: Founder, Talent Director, and Innovation Strategist.