Data Illustrate

Brand Management · Brand Strategy · Entrepreneur · Innovation Strategy

Problem: Although access to information has exploded in recent years, it comes with an unexpected side effect: we are remembering less and less of it. This phenomenon is known as the Google Effect.

Solution/work: To counteract the Google Effect, we use retention based formats such as infographics, motion graphics, and data visualization to capture the reader’s attention through deeper interactions with content.¬† Projects include infographic chapter summaries for textbooks, explainer videos for new products, and data visualizations representing environmental data to improve public health.

Roles: Founder, Talent Director, and Innovation Strategist.