Brand Strategy · Innovation Strategy

Problem: Show proof of concept for a new electromagnetic propulsion technology.

Use Case: Position the tech as a safer form of avalanche control. Instead of relying on dangerous howitzer explosives, the machine uses the concussive force of a non-explosive projectile to trigger avalanches.

Work: Created the Avalancer brand and developed collateral materials. Then I started generating buzz by connecting with thought leaders and industry executives at the National Ski Area Association.

Results: The company captured the attention of the thought leaders of avalanche control. We are now working on plans to build and install a pilot Avalancer unit for the 2017-2018 ski season.

Roles: Brand Strategist and Innovation Consultant.