Anticipat

Brand Management · Innovation Strategy

Goal: Anticipat is a novel, predictive IP Legal tech tool designed to increase the likelihood of getting a patent.  Our challenge was to bring this new technology to market.

Work: Early stage tech evaluation, competitive analysis, brand positioning, brand strategy, segmentation study, brand touchpoints study, go to market strategy, marketing plan, product offering, and sales strategy.

Roles: Brand Manager and Advisor to CEO.